Wide Bay campaign launches on World No Tobacco Day | Bundaberg Regional Council

31 May 2017

Queensland Health, Fraser Coast Regional Council, Bundaberg Regional Council, Cancer Council, the Heart Foundation and Quitline have joined forces to raise awareness about new no-smoking legislation, which involves changes to discourage people from smoking close to where children play sport.

A coordinated campaign funded by Queensland Health and supported by local councils, agencies and sporting organisations launches on 31 May – World No Tobacco Day.

Bundaberg Regional Council Spokesperson for Sport, Recreation and Venues, Cr David Batt said sporting clubs would be gifted with signage for designated smoking areas to keep cigarette smoke away from sports fields where children play.

“As part of this campaign, Council is providing bright orange signs to sporting clubs to be used to clearly identify designated smoking areas. Smokers are being asked to look for the orange signs if they want to smoke at sporting events,” Cr Batt said.

“We’re really encouraging sporting clubs and their families to take ownership of this. There are agencies here to support them but smoking is a whole-of-community issue so it needs a whole-of-community approach.”

“We’re also rolling out bus ads, radio ads and resources such as shirts wristbands, high-visibility vests, USBs and signage, which we’ll be gifting to our sporting bodies to assist them in raising awareness about changes to smoking legislation. Last but not least, we’re also launching a TV and social media campaign. A 15-second TV ad and online video will be broadcast and shared on social media so please look out for it and share it with your networks.”

The campaign has been embraced by sporting groups, describing the initiative as another positive step towards promoting good health and active living.

“It’s important that we work together as a community to discourage people from smoking on the sidelines of children’s sporting matches and games. We’re simply asking people to walk a short distance away from the playing field before lighting up a cigarette,” Cr David Batt said. 

To find out more about the legislation, head to www.health.gov.au or phone 137408 (13QGOV).